William Hill – Euro 2024 Offer


Place a £10+ bet on the Top Goalscorer and get a £2 free bet on football every time your player scores.

Key terms

  • This promotion runs from 08:00 on Tuesday 4th June 2024, until 23:59 on Thursday 13th June 2024.
  • Opt-in required.
  • Applies to bets placed on the 'Euro 2024 - Top Goalscorer' market only.
  • Minimum stake of £10 (£10 win or £5 each way).
  • You'll receive a £2 free bet for every goal your selected player scores throughout the tournament.
  • Free bets will be credited by midday the day after your player scores.
  • Each free bet will be valid for 4 days on any football market.
  • Free bet stakes will not be returned with any winnings.

Tips for this offer

It’s entirely up to you how you approach this offer.

Euro 2024 starts on Friday 14th June 2024, and ends on Sunday 14th July 2024. That means if you choose to lay your qualifying bet, your funds at the betting exchange will be tied up for some time.

My preferred approach for this offer is to treat it as advantage play, which means not laying your qualifying bet and letting the back bet run.

Your selected player should score enough goals to cover some of your qualifying stake. If they finish as the Top Goalscorer, you'll make a nice profit.

Looking at the odds available, you could place your qualifying bet on 'Harry Kane' at back odds of 6.00 (5/1).

If Kane scores 6 goals, you should convert your £12.00 in free bets into 80% cash, so £9.60. Considering your potential qualifying profit of £50.00, gives you a potential profit of £59.60 on this William Hill offer.

General advice and example for ‘Bet X, Get Y if…’ offers

Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.

If the trigger hits, you’ll receive your reward. You can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.

See my ‘Bet X, Get Y if…‘ guide for a complete walkthrough of this offer type.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.